Keys to a Successful Loyalty Program, Part 2

Last time we discussed part one of our best tips for a successful loyalty rewards program, and now we’re continuing with part two!

Go meet your audience.
It’s important to have a presence wherever your customer goes. One way to do that is to get online and let your customers know about your rewards program through social media channels and online forums. Another way to do that is to attend appropriate trade shows, and still another way is to have an online store open ²⁴⁄₇. Continue meeting your audience, and make them stay, by offering branded rewards they will enjoy in their daily life.

Incentivize customer referrals.
If you go where your customers are, their friends will follow. Particularly when you provide your customers with a reason to advocate on your brand’s behalf. The reviews and referrals of happy customers are powerful tools you want to enable in a rewards program that will give your company a competitive advantage.

Keep the program on-brand.
Your rewards program should add value and increase loyalty within an existing customer cycle. In order to create the smoothest transition from customer to loyalty program member, keep each aspect of the program relevant to your brand.

Have you decided that the time is right for your business to offer its own loyalty rewards program? CWC Business Solutions is ready to help you get your program into play! Check out our next blog for the final installment in crafting a successful rewards program.